Google Ads Campaign
When it comes to Google Ads, you only have a limited amount of space to grab the searcher’s attention. With only 30 characters allowed in the ad headline, it can be hard to write a compelling advert. Yet some businesses crush it daily with their awesome ads. So just how do they do it? And how can you copy them.
When it comes to Google ad examples, there are plenty of good ones out there to choose from. Most large scale ad campaigns are run by huge pay per click agencies that have big budgets and a lot of resources to deliver incredible results.
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They also have lots of experience running Google Ads and know a thing or two about how to create the perfect Google ad. So if you’re looking for some good Google Ads headlines and description examples, then we have plenty of them below.
Upwork is an online freelancer marketplace that helps match freelancers with clients. This PPC ad campaign they’re running is an excellent way to get potential customers looking for freelancers to sign up.
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The ad starts off with a great call to action, hire the BEST, not just anyone. It also reinforces it by calling them experts in their field, which also adds another level of trust. The description underneath goes into more detail about their service and the benefits it offers such as a “pool of professionals and agencies”. By convincing buyers they’ll get more work done for less than they’re paying now, this is a great way to get them interested. A call to action that strong will at least tickle some user’s interest and make them click. This is exactly what the ad is meant to do and why it’s a great example of a Google ad.
They’ve also used ad extensions to direct users to the most important pages such as “how does it work” and “browse freelance talent”. Not only do these site extensions improve the size of the ad, making it more noticeable.
The ad headline clearly explains what they do which is very important. Their brand name on its own doesn’t really explain what they do, but the phrase “expert SEO services UK” clearly does. They also go on to include their trust factor which is that they were awarded the best SEO agency in 2019.
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If you’ve ever needed hosting, then you’ve probably Googled web hosting and seen the thousands of identical search results that come back. With the industry being super competitive, businesses are constantly trying to differentiate themselves and make themselves stand out. Fasthosts, a large hosting company in the UK is just one example of a company that is doing just that.
Finally, after listing all the benefits and features, the ad finishes off with five call to action buttons. These buttons range from “buy iPhone” to “from £559 with trade-in”. These are great as although they mean buy now, they aren’t worded in the same way. “From £559 with trade-in” is a great call to action to convince people to buy who might not have enough money to buy one outright.
At the bottom of the ad, they list several styles of posters that they sell including animals, florals, maps & cities, as well as typography. Although these are not site extension links, they still give the user a good idea of what products they offer.
Combining the various trust factors and high rating, this search ad is an excellent example of how to get users to convert.
