Domain Migration
Domain migration is the process of moving your website onto its new domain, taking content in multiple formats onto it in the process. There are a number of different types of domain change that your website might go through:
- Changing your subdomain from example.com to newexample.example.com
- Changing your domain from oldexample.com to newexample.com
- Changing your top-level domain from example.com to example.co, example.org etc.
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Maybe you’re renaming the business altogether, and moving to a domain with a new brand identity. This can seem like the best move but it’s not without its risks – if users and Google don’t know that they are dealing with a familiar brand then this can directly impact the site’s reputation and ranking, partly through an increased bounce rate.
A rebrand needs to focus on transferring as much of your reputation and existing authority with Google as possible.
Optimization Statistics
However, if you’re hosting domains across several countries you may want to do the opposite and move them all onto a generic top-level domain (gTLD) such as .com or .co, with country-speficic subdomains all in one place. This can boost the international reputation of your brand but should be combined with hreflang tag attributes to make sure users in different countries are directed to the right version of your content.
You may also have started out on a hosted platform like WordPress or Squarespace and be ready to move onto your own domain, putting the identity of your business at the forefront and increasing its professionalism and authority.
Any type of website migration has to be carefully handled in order to signal to Google that it’s not dealing with a different website or company altogether, and taking the process in individual stages means the change is less likely to be felt in SERP rankings and traffic.
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Active Directory migration is combining two domains into one. It’s often a complex process involving vast amounts of data that may be performed because of a merger between two companies. It becomes necessary to have the new company’s website infrastructures run on a single system, sharing resources rather than being kept separate from one another.
Active Directory migrations are more difficult to undertake than single domain migrations because of the need to retain data and functionality from two different systems. This usually means it’s necessary to use specialised Active Directory migration tools with the help of an expert IT team.
A domain migration of any sort is a complicated process but with a clear plan in place and the right data at your disposal, there’s no reason why it shouldn’t be a success that boosts rather than hinders your online identity.
A domain migration is a big project but it can be kept as simple and seamless as possible with the help of a specialised SEO agency. Get in touch with us today to find out more about successful migration projects we’ve carried out in the past and see how we can help your business to make a success of domain migration.
