Social Media Online Management
Social media management is the process of creating and scheduling content to grow and nurture an audience across social media platforms. It is about strategically creating content, fostering connections and building a loyal audience.
Effective social media management goes beyond posting great content. It’s about nurturing a community. It helps businesses build relationships with their target audience to increase brand awareness and loyalty.
How We Work
Successful social media management requires a team with a variety of skills. Important skills your team should hold include creativity, adaptability and critical thinking.
A business’s social media presence can make or break a brand. Well-timed posts can create lasting audience connections. Creative visuals and copy can change how consumers perceive an organization. That’s the power of social media management.
Optimization Statistics
Over the past few years, we’ve watched businesses like Wendy’s, Duolingo and more earn new fans—and customers—off their innovative brand accounts. This success isn’t random. It’s all a part of a carefully crafted approach to building and maintaining a social media marketing strategy.
In this article, we’re breaking down all the moving parts that go into making those strategies run smoothly. Use these social media management fundamentals to inform your company’s processes so you can build a follow-worthy presence across the platforms that matter most.
Social media management is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes, but is not limited to:
- Social media content strategy
- Online reputation management
- Community management and programming
- Paid social media strategy and execution
- Team member management and development
We Will Be Useful to You
The definition of social media management is anything but fixed. Platforms and trends are constantly changing, meaning the responsibilities that go into managing a brand account are always changing as well.
For example, in less than a few years we’ve seen the creator economy completely transform how we post on social. The rise of social messaging has brought conversations from public to private, creating more personal connections between people and the brands they love. Social commerce has revolutionized how business leaders perceive the channel, taking it from awareness-focused to a full-funnel experience.
Social media managers are responsible for developing the strategies that maintain and grow a social presence, on top of administrative and team development tasks. Any given day might involve content creation, campaign strategies, career planning, analytics reporting—the list goes on.
Diversifying your network strategy is a reliable way to ensure that you’re ready for whatever challenges are thrown at you. An algorithm update on one platform is less of a shock to the system if you have a well-maintained presence across the social landscape.
